Jason Kempen (32) was born in Cape Town, the son of a Dutch father and a South African mother. Despite a school background including both academic and artistic pursuits, Jason's primary interest in the creative world led him to enrol at the renowned AAA School for Advertising where he graduated with Honours after completing a 3 year diploma.

In 1999, he graduated top of his class and took home the awards for Best Graphic Design Student and Best Overall Creative Student. Jason has received numerous prestigious awards acknowledging his creative talent, including a Gold Clio Award internationally and many Loerie awards locally.

Steadily moving up through the ranks, Jason spent 8 years building his diverse portfolio at premium design agencies Code and Fountainhead. Working with wellknown South African brands such as Old Mutual, Primedia,

British American Tobacco and Dunhill, his multi-disciplinary approach allows easy movement between the demands of creative development and forward-facing client liaison.

Jason joined Fountainhead Design in 2004, eventually becoming Head of Studio at the Cape Town-based agency. In 2007, he embraced his entrepreneurial spirit by opening his own studio – Magic 8 Design – to focus on more design-oriented branding projects. After three years of flying solo, Jason reunited with Fountainhead, and in September 2010, the two agencies merged.

With an acute interest in interiors and fashion and an eye for detail, Jason's design sensibility is clean and uncluttered. Combined with a motto of 'never taking it all too seriously', his no-nonsense approach keeps the studio's work fresh, honest and relevant.

Robert Sertic (40) grew up in Croatia where his passion to discover 'how things work' led him to study Mechanical Engineering. A move to South Africa inspired a change in career, leading Robert to enrol at Vaal Triangle Technikon where he graduated with a 3 year diploma in Graphic Design.

In 1995, Rob began his career at Lindsay Smithers FCB. After gathering invaluable experience, Robert decided to invest in creating a more senior role for himself, and with this in mind, he founded Fountainhead Design with Gerhard van Veijeren in 1996.

Fountainhead went on to grow from strength to strength, increasing in size from the initial founding partners to a staff complement of approximately twenty people today.

Strategy-led design work on key accounts such as National Brands Limited, Tiger Brands and Unilever quickly secured the agency a reputation as 'packaging specialists'. Following this, Fountainhead acquired work from British American Tobacco and Dunhill, which was instrumental in shaping the face of the studio, enabling Robert to pursue his passion of matching strong ideas with meticulous execution.

Inspired by smart design and clever solutions, Robert's approach is solution-focused. With an inherent belief that all problems can be solved by applying sound logic, his detail-oriented approach ensures that the studio's work is flawlessly produced from design to implementation.